Ga. lottery turns 21, launches Kia promotion

Asia Ashley

July 23, 2014

The Georgia Lottery celebrated its 21st anniversary at the Kia Training Center on Tuesday, where officials announced a new lottery initiative and partnership with Kia Motors called “21 Black Series.”

For 21 years, the lottery has funded over $15 billion for education programs in Georgia and Georgia Lottery President and CEO Debbie Alford said the new 21 Black Series scratch-off could generate over $40 million towards funding for the Helping Outstanding Pupils Educationally (HOPE) scholarship and pre-k programs in the state.

“This indeed is an important partnership between Kia and the Georgia Lottery Corporation,” said Alford. “Last week the Georgia Lottery announced record transfer to lottery for education- $945 million. We want to keep that momentum going and that’s why we chose to partner with Kia Motors for this innovating 21 Black Series scratch-offs.”

Four 21 Black Series scratch-offs are available for purchase at Georgia Lottery retailers in the amount of $1, $2, $5 and $20, with top prizes ranging from $20,000 to $2.5 million.

As part of the initiative, all 24 Kia dealerships in the state will be offering $5 21 Black Series scratch-offs to consumers who test-drive a vehicle. Non-winning tickets will be eligible each week for a second-chance drawing to win one of 12 2014 Kia Souls for the next 12 weeks; Players will be able to enter non-winning tickets numbers on the lottery website for a chance win.

Gov. Nathan Deal attended the celebration and credited the Georgia Lottery for the 1.6 million students who have benefited from HOPE and the 1.3 million 4-year-olds who have benefited from pre-k programs.

He said the partnership with Kia will continue to impact the future of the country and state.

“To be here with Kia and to partner with Kia, I think is truly significant,” Deal said. “Kia is Georgia’s automotive manufacturing company and we’re so glad that they’re here. We are proud of what the Georgia Lottery, Kia Motors Manufacturing, Kia Motors Southern Region and the Kia dealerships all across the state of Georgia are doing. Partnering together means that the future for children in the state of Georgia is going to be indeed bright.”