It won’t cost anything under the two-year contract with CGI of New York, which will sell advertising to make a profit.
The videos, which are expected to be ready by fall, will “have a significant impact on the promotion of our county …. highlighting all our community has to offer its residents, visitors and businesses,” County Manager Mike Dobbs said in a letter to business owners.
The videos at troupcountyga.com will cover seven categories: welcome; quality of life; education; real estate relocation; economic development; recreation, arts and entertainment; and tourism. First drafts of the scripts should be ready by the end of May and shooting will be July 21-22.
“It’s really seven minutes of advertising,” county planner Nancy Seegar said at a commission meeting Friday. “It’s a marketing tool for Troup County and the municipalities … It’s really kind of an exciting thing to do.”
She said local people will be asked to give testimonials on the videos.
In another matter, Seegar told commissioners they will get to approve the design of discount prescription drug cards that will be distributed to county residents later this year through the National Association of Counties under a partnership with Caremark, which is owned by CVS Pharmacy.
Corley Drugs partner Tommy Whitworth and Dr. Robert Copeland had expressed concern that the card might have the name of CVS Pharmacy, giving CVS an unfair competitive advantage.
“We should have all the companies or no companies listed on the card,” Commission Chairman Ricky Wolfe said.
Seegar suggested no companies be listed.
Commissioner Richard English said he doesn’t want people to get the impression they have to use the cards, which are aimed at uninsured or underinsured residents. The cards will provide an average 22 percent discount, but they can’t be used in conjunction with insurance.
“It’s not a huge saving, but it is something,” Seegar said. “… It’s not always going to be 22 percent. You don’t know what the percentage will be until you look at that particular drug.”
It will be several weeks before the cards are available.
Meanwhile, the county will have a public hearing at 10 am. Monday and 9 a.m. Tuesday in the commission chamber to receive any comments on the county’s comprehensive plan, which doesn’t include any policy changes from the 2007 plan, just updated numbers. All cities and counties are required to have a plan approved by the state Department of Community Affairs by Oct. 31.