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On Wednesday, Features PMU Studio officially went live with a ribbon cutting organized by the LaGrange-Troup County Chamber of Commerce.

“We’re here because everybody deserves the chance to grow,” business owner Natasha Heard said. “We realize everyone doesn’t go to college, and a lot of us go into the workforce, so we like to think of ourselves as the working man’s foundation.”

Features PMU Studio is an e-commerce company that specializes in helping small businesses advertise in underprivileged communities.

“Advertising and marketing is such a large expense,” Heard said. “We work to help take some of the burdens off and help advertise through networking on social media platforms.”

The company offers advertising on major social media platforms such as Facebook, Instagram TikTok, YouTube, Pinterest, and Twitter to help build brand awareness.

“That’s what we need to make it possible for people to recognize your products and services,” Heard said. “You have to be familiar. They’re not going to buy from you if they don’t know you. So, building that brand awareness in the community, you’ll be front of mind when people decide they want to make a purchase.”

Features PMU Studio is one of the small businesses in the inaugural cohort for the newly established Minority Business Accelerator Program created by the LaGrange-Troup County Chamber of Commerce Diversity, Equity & Inclusion committee.

The business also offers a scholarship program called the Features of Tomorrow Foundation aimed to help underprivileged minority youth.

“It helps give them supplementary assistance, the same Zell and Hope but from a community family,” Heard said.

Heard said the scholarship program isn’t just for those who live in Troup County but can be offered to those who live in surrounding counties.

To help raise money for the program, Heard said the business organizes fundraisers.

Upon officially joining the Chamber, Heard said it feels scary but it’s worth it.

“It’s a lot of networking the chamber, I sit at a table with a lot of people that I wouldn’t have met just walking down the street or trying this on my own,” Heard said. “To have the chamber be a supporter has been incredible. There’s a lot of opportunity there for any business to grow. I encourage anyone that has a small business, whether you’re at home, whether you have a storefront — get with the Chamber. It’s like family.”

For more information on Features PMU Studio visit https://www.facebook.com/profile.php?id=100076173371924