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Visit LaGrange celebrated the remarkable contributions of individuals and organizations shaping the local tourism industry during the 2024 Visit LaGrange Tourism Awards. Hosted at the picturesque Oakfuskee Conservation Center, the event honored the innovation, dedication, and excellence that make LaGrange a thriving destination for visitors.

Despite the rainy weather, the atmosphere inside was vibrant, with the venue’s tall glass windows providing stunning views. The ceremony welcomed approximately 60 guests, who were greeted by Carleton Wood, chair of the Visit LaGrange Board of Trustees. Wood opened the event with a quote from former LaGrange resident Fuller E. Callaway, Jr., underscoring the importance of focusing on small details to achieve big successes. Guest speaker Adam Pugh inspired attendees with reflections on service and insights from his work with the late Truett Cathy.

2024 AWARD RECIPIENTS

Tourism Partner of the Year – JJ Kuerzi

This award recognizes individuals who exemplify dedication to advancing LaGrange’s tourism industry. JJ Kuerzi of Troup County Parks and Recreation was honored for her extraordinary support of Visit LaGrange, including active participation in hospitality luncheons and the seamless management of large-scale sporting events during evenings, weekends, and holidays.

“JJ’s tireless efforts and unwavering commitment are what make our tourism community thrive,” said
Kathryn Tilley, Visit LaGrange President/CEO. “She is an invaluable partner, and we are grateful for her contributions.”

Excellence in Tourism Innovation – Maggie McDonald

This award celebrates creativity and entrepreneurship, honoring Maggie McDonald for her innovative contributions to LaGrange’s tourism offerings. McDonald’s ventures include the establishment of the Pure Life House of Music and unique events such as the fly-fishing and film weekend, porch parties and the popular “Wizards Feast.”

“Maggie’s passion and vision have brought unique and memorable experiences to LaGrange,” said Tilley. “Her collaborations and innovative spirit are a testament to what makes our community special.”

Volunteer of the Year – Lou Rachmuth

The heart of LaGrange’s tourism community lies in its volunteers, and Lou Rachmuth exemplifies this spirit. For the past two years, Rachmuth has volunteered weekly at the Visitor Center, sharing engaging stories and a deep knowledge of local history that leave lasting impressions on visitors.

“Lou is a treasure to our team and a wonderful ambassador for LaGrange,” said Lynne Holle, Visitor Center Manager. ” We can always count on him making our day – underneath that gruff exterior is a caring gentle giant.”

Robert L. “Bobby” Carmichael Award – Nutwood Winery

Named in honor of a LaGrange legend, this prestigious award recognizes enduring contributions to local tourism. Nutwood Winery was celebrated for its commitment to excellence and innovation, including opening a second location, a new downtown restaurant and wine bar. Nutwood Winery’s role as a filming location for a Christmas movie also contributed to LaGrange being named one of US News & World Report’s “Top Christmas Movie Towns to Visit in Real Life.”

“Nutwood Winery’s commitment to quality and community is unmatched,” said Tilley. “Their story is one of passion and success, and we are proud to honor them.”

Reflections on Tourism and Community

The awards ceremony concluded with reflections on the power of partnership and creativity in advancing LaGrange’s tourism success. Each recipient was selected based on written nominations submitted by LaGrange’s tourism partners. These nominations came from hoteliers, attraction managers, and business leaders throughout LaGrange.

“These awards highlight the incredible people and organizations that make our community truly special,” said Tilley. “The nomination process reflects the collective appreciation and recognition from peers across our community. It’s inspiring to see the admiration and respect for those making a difference in our tourism industry. Their contributions inspire us to keep innovating and growing.”

For more information about LaGrange and to explore where to stay, play, and dine, visit VisitLaGrange.com.