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Mountville Rubber, a growing leader in innovative, custom rubber solutions has unveiled a new brand identity which embodies its core values and vision for the future. The company completed the rebranding effort in response to accelerated company growth, product line expansion and their relentless commitment to excellence and dedication to all customers Mountville Rubber serves.

The rebranding initiative is concurrent with several exciting growth initiatives in the company’s pipeline, including partnering with HF Mixing Group, the world’s leader in rubber mixing technology, to upgrade its mixing capabilities and expand its capacity to produce a flow of high-performance, high-durability products. This $20+ million investment will also help Mountville Rubber to implement more sustainable practices across the company’s facilities while doubling its mixing capacity, reinforcing its commitment to environmental stewardship.

The Mountville Rubber rebranding includes a refreshed logo, an updated website and a modernized approach to communications and customer interactions. The new brand elements are intended to reflect the Mountville core values: 1. Do the Right Thing; 2. Do What is Best for Our Customers and 3. Drive Innovation and Improvements.

“Our business has evolved in recent years, including the expansion of services we offer, and this rebrand of Mountville Rubber marks a significant step forward, reflecting our core values of doing what is best for the customer and driving improvements and innovation,” said Tyler Fowler, CEO of Mountville. “This new brand identity and investment in advanced mixing technologies showcase our vision for the future, highlighting our dedication to creating opportunities that elevate those we serve including our people, customers, communities, business partners and environment.”